Cannes reveals its official mascot : Discover the legend of Léro
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This Sunday, 30 October, the people in Cannes were able to meet Léro, the little blue dragon who has always watched over the town in secret. During the Nice-Cannes marathon, this Cannes legend revealed himself, having clearly decided to share the daily lives of the town’s inhabitants. To meet him is to adopt him!
Léro, life in blue
Mischievous and a joker, free and sincere, but above all really endearing, Léro invites us to see life and the town in blue. With his presence both every day and during emblematic spotlight events in the town, this mascot gives life to the ambitions, values and new identity of Cannes. A legendary story, a stunning personality and a bright blue, which represents creative energy, encourages talent to be unleashed, and opens new horizons… while maintaining a very strong link with the Mediterranean, so characteristic of the town.
“In assuming its heritage and traditions, Cannes is a town in constant evolution. Léro quite naturally makes the link between our past and our present. The little blue dragon that will embody our town as a mascot is part of our roots and our heritage, through the myth of the Lérins islands’ dragon protector. This mascot forms an integral part of extending the brand strategy: Cannes, where talents are expressed.
Consequently, through this intentionally “endearing” and “benevolent” character, Léro is the symbol of Cannes’ history, welcome and openness to the world. He also embodies the creativity, talent and artistic expression that characterizes Cannes. Agile and dynamic, Léro will be the worthy supporter of all the sporting events and major meetings that punctuate the local calendar. I extend a warm welcome to this new citizen of Cannes!”
David Lisnard, Mayor of Cannes
The legend of Léro
Once upon a time, in the Middle Ages, there was a marvellous dragon who terrorized the whole of Provence just as much as he enthralled people with his flair.
It was Saint Honorat, then living on Lérins island, who, in a feat of bravery, managed to subdue him.
However, before disappearing into the waters of Cannes, the dragon struck the ground with his tail and the earth split, rending the island in two, and thus the islands of Sainte-Marguerite and Saint-Honorat were born…
It is said that some days, when the sea is clear, you can still glimpse the shadow of a legend swimming between Cannes and its islands.
With his benevolent eye, this mysterious Cannes citizen has watched over the town and its inhabitants since the dawn of time. ’Tis but a jump from legend to reality… Open your eyes, Léro is beside you!
Follow the mascot on Instagram : @lero.cannes
More information about Léro : https://en.cannes-france.com/mascot-cannes/
