French convention destination decision-makers are meeting in Cannes

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Description : Lisnard, Mayor of Cannes and Chair of the Côte d’Azur Regional Tourism Committee, is pleased to welcome Philippe Augier, Mayor of Deauville and Chair of France Congrès & Evénements (France Conventions and Events), and the elected representatives, convention centre managers and tourism & events professionals to the France Congrès & Evénements Study Days, from 24 to 26 October 2016. Over the course of two days, they will take part in plenary sessions and workshops tackling the new challenges to business tourism, creative industry and sectors of excellence.
France has over 200 sites dedicated to conventions and professional events in 140 of the country’s towns and cities. Places for exchange and innovation, these centres play a role in France’s regional development. They represent a true growth engine, essential in the country’s economic drawing power. When undertaking major strategic discussions on the changes in tourism,  it is essential that the professional decision-makers and the various parties involved in the MICE* sector meet, to discuss major directions that will, in particular, take into consideration France’s competitive position on a global scale, and market research actions.
Over these two days of work, various themes will form the subject of conferences and discussions, including:
  • “What are the new competitivity factors for destinations in 5-10 years’ time?”
  • “Position on the market and its international trends”
  • “Destinations: fully embrace technologies and add your own touch of poetry!”
  • “And if the French tourist economy becomes a truly creative industry?”
The workshops will be on the following themes:
  • “How to work with a digital ecosystem, and for which sorts of innovation?”
  • “Connected buildings for connectable visitors: up to what point do you anticipate use and investment?”
  • “Development of the MICE: how is the Côte d’Azur organizing itself, and with what aims?”
  • “When experimentation becomes a real competitive advantage…”
The intervention and participation of network members, as well as that of experts and professionals, will give rise to rich exchanges that will not fail to spark discussion. In addition to improving market knowledge, the France Congrès & Evénements Study Days will allow for mutualizing best practices, encouraging initiatives and highlighting the impacts of their structures in the towns and cities concerned. Conventions and professional events are in fact the origin of over one and a half billion euro in economic benefit in France. Along with trade fairs, they constitute a sector with a high international impact, essential for regional influence.
*MICE: Meeting Incentive Convention Event
France Congrès & Evénements
France Congrès & Evénements is an association that groups together the Mayors of convention towns and cities. It brings together 54 towns and cities that host and organize professional (and general public) meetings, a line for economic development and a major image vector. A spokesperson for the regions (elected representatives and professionals) and companies positioned on this market, France Congrès et Evénements is committed to quality, sustainable development, promoting its members and the sector, monitoring, regional marketing (etc.), and innovation, with the recent creation of Innov&Tech©, a collaborative space intending to stimulate the emergence of new offers and solutions. The organization also encourages direct relations with client-organizers (companies, federations, agencies, etc.).
The Palais des Festivals et des Congrès de Cannes
A true driving force serving the local economy and job market, the Palais des Festivals et des Congrès is a decisive general tool for the city’s drawing power. Its global influence and the longevity of its historic events (Cannes Lions, Cannes Yachting Festival, Festival de Cannes, Heavent Meetings, ILTM, MAPIC, MIDEM, MIPCOM, MIPIM, MIPTV, Tax Free World Exhibition, etc.), gives it a position among the most competitive in Europe, with the capacity to host 40,000 people in 35,000 m2 of exhibition space. Over 50 professional events (B2B) are organized at the Palais every year, welcoming 260,000 participants and generating over EUR 800 million in economic benefits plus 13,000 jobs in Cannes. The Palais also plays a part in the city’s cultural activities with a programme of over 120 events and 10 festivals bringing over 90,000 spectators together.
Press Contact:
France Congrès: Corinne Ossanga, Communication & Marketing Manager - Tel.: +33 (0)1 42 65 10 01
Palais des Festivals et des Congrès: Elisabeth Lara – Press Service Manager - Tel.: + 33 (0)4 92 99 84 46

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