Cannes to showcase its glamorous golf attractions during 20th edition of International Golf Travel Market

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Golf tourism suppliers, buyers and media attending the 20th edition of International Golf Travel Market (IGTM) will experience first-hand why Cannes and the wider Provence and Cote d’Azur regions in southern France are so appealing to visiting golfers. 

The landmark edition of IGTM, which will take place at the Palais des Festivals et des Congrès from December 11-14, 2017, will also highlight the opportunities for substantial golf tourism in one of Europe’s most glamorous golf destinations. 
Named IAGTO Golf Destination of the Year – Europe, in 2010, the Provence and Cote d’Azur region has continued to develop its stature on the global golfing map and now boasts 69 golf courses, including one of continental Europe’s leading layouts, The Chateau, at Terre Blanche Hotel Spa Golf Resort*****. 
David Lisnard, Mayor of Cannes and President of the Regional Tourism Committee (CRT) Côte d’Azur France, said: “With the variety of courses within the region and the mix of classic and modern architecture from some of the world’s leading course designers, we are able to meet the needs of every visiting golfer.” 
However, despite the abundance of golfing opportunities, there remains a huge, untapped potential within the region, as it remains better known for its culture, fashion, food and wine – all of which are essential elements for any golf break. 
“Alongside its status as one of the world’s leading event venues with its range of services and infrastructure, Cannes has a burgeoning reputation as one of Europe’s capitals of outdoor sports. IGTM will enable us to shine a spotlight on everything golfers can enjoy within the Provence and Cote d’Azur region and help consolidate our position as a perfect place to enjoy a memorable golfing experience.”
The appointment-based event will further highlight the opportunities for golf tourism growth, not only within the region, but, with the third highest number of courses in Europe behind the UK and Germany – over 600 in total – throughout France as well. 
Peter Grimster, IGTM Exhibition Manager, commented: “Our latest figures show that this year’s event is set to attract up to 420 buyers from across the globe, including a number of new buyers from the luxury and MICE sector, as well as more than 550 golf travel suppliers, highlighting Cannes’ broad appeal to everyone involved in the golf travel market.”
The 20th edition of IGTM will take place at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017.
For more information about IGTM and the venue for the 20th edition of the event, please visit:  
About World Travel Market
World Travel Market (WTM) portfolio comprises of five leading B2B events across four continents generating more than $7bn of industry deals. The five events are;
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 51,500 senior travel industry professionals, government ministers and international media embark on ExCeL - London every November generating around £2.8 billion of travel industry contracts. Next event: 6-8 Nov 2017 – London.
International Golf Travel Market (IGTM) now in its 20th edition, is the meeting place for the global B2B golf travel community. More than 600 golf tourism suppliers join 350 pre-qualified buyers and 100 international press for four days of unmissable pre-scheduled appointments, exclusive networking opportunities and invaluable industry and trend updates. Taking place in a different destination every year, IGTM brings together 1,400 golf tourism professionals from over 65 countries. Next event: 11-14 Dec 2017 – Cannes.
World Travel Market Latin America in its fifth edition attracts about 9,000 unique senior executives. The event generates US$ 370 million of new business. Taking place in Sao Paulo Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 7,000 unique visitors attend the event to network, negotiate and discover the latest industry news. Next event: 3-5 April 2018 – Sao Paulo.
World Travel Market Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. Next event: 18-20 April 2018 – Cape Town.
Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2017 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5bn over the four days. The 24th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 24-year history. Next event 22-25 April 2018 – Dubai.
Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than 7m participants.
Reed Travel Exhibitions
Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.
About The Palais des Festivals et des Congrès de Cannes
A true driving force serving the local economy and job market, the Palais des Festivals et des Congrès is a decisive general tool for the city’s drawing power. Its global influence and the longevity of its historic events (Cannes Lions, Cannes Yachting Festival, Festival de Cannes, Heavent Meetings, ILTM, MAPIC, MIDEM, MIPCOM, MIPIM, MIPTV, Tax Free World Exhibition, etc.), gives it a position among the most competitive in Europe, with the capacity to host 40,000 people in 35,000 m2 of exhibition space. Over 50 professional events (B2B) are organized at the Palais every year, welcoming 260,000 participants and generating over EUR 800 million in economic benefits plus 13,000 jobs in Cannes. The Palais also plays a part in the city’s cultural activities with a programme of over 120 events and 10 festivals bringing over 90,000 spectators together.
About Cannes
With 300 days of sun per year and an exceptional natural environment, with its 7 km of sandy beaches, islands and old town, Cannes receives more than 2 million visitors each year and is the second largest business tourism destination in France.  
Cannes has the second biggest business airport in France and is 30 minutes from Nice Côte d’Azur airport, an international platform with direct links to a hundred destinations worldwide.  A TGV station in the town centre and a heliport complete the town’s excellent transport network.
The town has 130 hotels offering more than 8,000 rooms, including 6 5-star, 32 4-star and 28 3-star hotels along with 32 apartment hotels, most of which are just a few minutes’ walk from the Palais des Festivals et des Congrès.  More than 300 restaurants, 3 casinos and 2,749 diverse high quality shops, notably including the most beautiful luxury brands round off the town’s tourist attractions.
Manuela Whittaker – Landmark Golf Marketing & Communication
Tel : +44 (0) 1780 752 790 –
IGTM contact
Tel : +44 (0) 208 910 7065 -
Elisabeth Lara – Responsable Presse – Palais des Festivals et des Congrès
Tel : 00 33 (4) 92 99 84 46 -

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