PINK – A vintage destined to improve

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The Palais des Festival et des Congrès de Cannes hosted the 1st rosé wine festival from 15 to 17 February 2017. Born out of a meeting between passionate wine experts from Cannes, who were also past masters in organising events, this festival gathered together professionals in the field, producers and purchasers. The organisers wanted to establish this in Cannes, a global village that is emblematic for its art of living, and more precisely in the heart of the congressional centre famed for its long experience and for putting the spotlight on international events. This first edition was an out-and-out success with its participants, who came from the world over.

Meeting 2.0
Jean-Marc Ducassé, oenologist and fine epicurean, had long harboured a project linked to his passion for wine, discovered over the course of numerous travels. Laurent Fiore, a professional events organiser in Cannes and witness to the great successes organised at the Palais des Festivals, such as ILTM, dreamt of starting an event. The relationship was created via LinkedIn, and rapidly took shape around a glass of rosé that both were fond of. Consequently, in December 2015, the Pink project was born.

Rosé: unaffected by the crisis
For more than a decade, rosé wine has gained prestige with producers, who have elevated this wine to high quality performances. Global consumption followed suit, with an increase of between 16% and 20% per year (source: CIVP*. The market is growing rapidly across the globe. The United States, number one for exports, increased its purchases by 40%, in one year, between 2012 and 2013. New horizons are also opening in Asia, as evidenced by the presence of purchasers from China, Singapore and the Philippines at the fair. These are ceaselessly on the lookout for new producers.

A glorious future in the Cannes region
Bringing together its economic players, this Festival has everything required for it to develop and become a permanent feature. Laurent Fiore highlights the enthusiastic and professional welcome received from the Palais des Festivals teams.
It’s a perfect match: February is the ideal month, with producers bringing out their new vintages, purchasers preparing their summer orders across the globe and the Palais des Festivals combining its efforts to create its calendar for the start of the year while acting as an incubator for professional events with high potential.
The luxury hotel and catering trade and its chefs joined the project straightaway, combining their gastronomic know-how to offer the Pink Awards a combination of flavours for its culinary treats.
The rendezvous has already been set up for 2018, from 14 to 16 February, under the auspices of Saint Valentine.
Press Contacts
Palais des Festivals et des Congrès – Cannes: Blandine Dugenetay – Tel.: 04 92 99 84 45 –
Agence Rouge Granit – Lyon: Audrey Dupont I I 06 46 96 65 63
Isabelle Fournier I I 06 46 36 57 51

The PINK Rosé Festival 2017
For this 1st year, 62 exhibitors from Argentina, Bulgaria, France, Greece, Spain, Italy and Portugal met with 48 international purchasers from America, Asia and Europe.
Winners of the first Pink Awards:

A few references on the wine trade
2nd largest French surplus export sector (source: FEVS** 2015)
Wine exports bring 7.9 billion to France
France consumes 12% of the wine produced across the globe (2nd largest consumer after the USA)
10 millions wine tourists per year, of which 39% from abroad (source: Atout France October 2010)
And on rosé wine
30%: rosé’s share in total wine consumption for 2013.
Between 2002 and 2013, the number of bottles produced increased by 31%
9 out of 10 French people drink it; the number 1 region for production: Provence of course, where 35% of French rosés are created, i.e. 141 million bottles. It also supplies 5.6% of global production. It devotes 87% of its production to rosé.
Source: CVIP*
The Palais des Festivals et des Congrès de Cannes
A true driving force serving the local economy and job market, the Palais des Festivals et des Congrès is a decisive general tool for the city’s drawing power. Its global influence and the longevity of its historic events (Cannes Lions, Cannes Yachting Festival, Festival de Cannes, Heavent Meetings, ILTM, MAPIC, MIDEM, MIPCOM, MIPIM, MIPTV, Tax Free World Association, etc.), gives it a position among the most competitive in Europe, with the capacity to host 40,000 people in 35,000 m2 of exhibition space. Over 50 professional events (B2B) are organized at the Palais every year, welcoming 260,000 participants and generating over EUR 800 million in economic benefits plus 13,000 jobs in Cannes.
About PINK, International Rosé Festival
PINK is a different concept for a professional wine trade fair. PINK is the new tailor-made event that the rosé market has been waiting for. The Festival brings together purchasers, rosé producers, journalists and international sommeliers involved in the rosé world.
The PINK Festival takes place over two and a half days, and offers rosé wine producers the chance to meet with international purchasers from all across the world. Pre-established meetings are also organized for everyone, in order to optimise their participation in the festival.

*CVIP: Conseil Interprofessionnel des Vins de Provence [Inter-professional Council of Provencal Wines]
**FEVS: Fédération des Exportateurs de Vins & Spiritueux de France [French Federation of Wine & Spirit Exporters]


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