Bereal 940 X 788 PxBereal 940 X 788 PxBereal 940 X 788 PxA social network in tune with the destination's values
Launched in 2020, BeReal has established itself among Generation Z as the most authentic social network. Every day, at a random time, users have two minutes to capture a photo with their phone’s front and rear cameras, without filters or retouching. This raw, unadorned concept is perfectly aligned with the promotional strategy of destination Cannes: to show the city as it is, in all its diversity and energy.
A collective and local animation
The Cannes BeReal account isn’t run by a single player: it’s run by 15 Cannes partners who have come together to form the Club des CM de Cannes, a collective of communicators launched in 2019. Comprising over 40 professionals, community managers, marketing managers, communications directors and more, the Club des CM de Cannes boosts digital visibility. Thanks to this collaborative approach, Cannes’ BeReal account will feature a mosaic of lifestyle moments, captured in hotels, restaurants, museums, beaches, cultural venues or events. It’s a way of revealing the Cannes talent behind the establishments that make the city shine, in line with the positioning “Cannes, where talent expresses itself”.
A digital strategy aligned with trends in 2025
This initiative is in line with the emerging trends for social networks in 2025, marked by the rise of platforms with targeted communities and more sincere, less formatted content. By joining BeReal, Cannes completes its social media ecosystem, which now comprises 22 platforms managed by the Palais des Festivals, representing 44.3 million people reached by 2024.
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