Commercial Action Plan 2019 Cannes, an energized destination that encourages sharing
2018 – EVENTS BOOST VISITS
With 5 new events launched by the Town and the SEMEC, over 150,000 additional visitors came to Cannes:
Urban Trail : 21 January – 2,000 runners
CanneSeries : 4-11 April – 20,000 festival goers and 10,000 professionals
Red Bull AirRace : 20, 21, 22 April – 85,000 spectators over 3 days
Bal des Fous: 15, 21, 29 July, 5, 19, 26 August and 2 September – 25,000 spectators over 7 dates
Ötillo Swimrun Cannes: stage in the world series: 20 and 21 October - 600 runners over 2 days
Cannes has therefore seduced even more city-breakers. Over 2018, the increase of 6% in the occupancy rates at the weekend (up 3.5 points in 2018 compared to 2017) was reached thanks to digital campaigns, hotel and catering offers, and quality cultural, sporting and festive events.
The initial estimates of the Palais’ activity already allow for envisaging growth, with 278,000 professional participants in 2018.
At the same time, Cannes is reinventing itself with almost 700 million euro of investment over four years in order to modernize the destination, paid for by the Town and private investors. The beautification is stepping up in 2019/2020 – around the beaches of La Croisette and the Boccassian coast – “BoccaCabana” in particular – an opportunity for the destination to add value to new experiences for its visitors.
2019 – NEW EXPERIENCES SERVING TO PROMOTE THE DESTINATION
Shared experience in France and abroad : over 140 digital promotion, communication, leisure and MICE actions. Priority will therefore be given to direct B2C operations with individual clients: Cannes – official sponsor, with the Côte d’Azur France Regional Tourism Committee, of Bastille Day in New York on 14 and 15 July 2019 (40,000 potential clients expected).
The trade fair experience : 8 new events hosted at the Palais in January and February 2019: 5 conventions, 1 conference, 1 gala dinner, and the new experimental meeting for those inventing the tourism of tomorrow, combining tourism and innovation: IntoDays.
The welcome experience : a new Tourist Office delivered in September 2019 thought out for welcoming a millennial clientele, and the development of the Greeters network.
The shopping experience : in the open air, boosted by marketing campaigns: Sales and the City, a festive operation during the winter sales.
The digital experience : The cap of 3.5 million shares of #Cannes to be broken on Instagram, within the framework of a new digital ecosystem: reworking of the internet gateway to reach 2 million hits in 2020; increase in the on-line audience over the social media networks by +10% in order to reach 440,000 followers (all social media networks combined) and 4 million people reached on Facebook. These objectives will be achieved thanks to an active hosting approach by selected influencers: 12 scheduled for 2019, of which 4 with the Côte d’Azur France Regional Tourism Committee.
“Cannes is a lively, dynamic, innovative and creative destination that, in order to be shared, must be relayed and brought to life with all its socio-professionals around #ActingForCannes!” David Lisnard, Mayor of Cannes, Chairman of the Côte d’Azur France Regional Tourism Committee.