CP - Tourism policy 2023: Cannes dynamic : an offensive plan of action for the destination's drawing power, 12 months out of 12
2022 was marked by a remarkable performance from the tourism and events activity in Cannes. This success was crowned at the end of this year with the title “Best events destination in the world 2022”, doubled by the European prize, awarded by the reference, the World Travel Awards.
2023 is looking to be just as promising. Cannes, supported by the activity of the Palais des Festivals et des Congrès, with over 60 annual professional events, remains the number one business tourism destination in France after Paris. It is investing massively in order to confirm its international leadership. The large-scale project to redevelop and enhance La Croisette by 2025 will boost its drawing power in order to support a growing activity.
“Cannes was elected the best destination in the world for festivals and events at the World Travel Awards 2022. This brand-new title for a French town rewards the work accomplished by the professionals of Cannes and the teams from the Town Hall and the Palais des Festivals. It bears witness to a unique know-how in organizing trade fairs, conferences and shows that are among the most famed in the world. The Town Hall supports the destination’s activity and drawing power by numerous investments, in particular the renovation project for La Croisette, a major symbol of Cannes and one of its main economic motors. 2023 is promising to be just as exceptional as of January with, at the town’s initiative, the return of an emblematic event: the MIDEM.”
David Lisnard, Mayor of Cannes
Tourism at its highest level
The strategy implemented by the town of Cannes and its Palais des Festivals et des Congrès for the economic recovery following the health crisis has borne fruit and was made a reality in 2022. The biggest events organizers in the world have confirmed their trust in and their attachment to the destination for the sustainability and growth of their trade fairs.
In 2023, the Palais des Festivals et des Congrès de Cannes is launching new event concepts, with private organizers, on themes that resonate with the local ecosystem, and which are leaders for the future:
- New MIDEM+ - The first edition will take place from 19 to 21 January 2023.
- Cannes Gaming Festival in October 2023
A new position on medical conferences becomes reality with 6 new dedicated events. The destination is also positioning itself on the luxury weddings market.
The Palais teams are increasing their marketing and their presence at professional events across the world, and especially in priority markets (United States - Middle East - Europe).
After launching the destinations new gateway website, the reworking of the digital ecosystem is continuing its development, with the new Palais des Festivals et des Congrès website being put online shortly, and more globally by implementing a new Web 3.0 strategy.
In 2023, nearly one million euro will be dedicated to digitizing the Palais in order to offer a better welcome and give it a more attractive image.
Cannes : best global and European destination for festivals and events
The tourism drawing power of Cannes as a destination was carried by a particularly rich cultural and events program that is eclectic and dynamic:
- Games Festival (80,000 visitors)
- 35 performances of shows at the Palais des Festivals (29,000 spectators)
- The 6 firework displays of the Festival of Pyrotechnic Art (700,000 spectators)
- The 3 days of Electronic Beaches (54,000 spectators)
- The 7 Lunatics’ Balls (30,000 participants)
- Big Perf Festival (new for 2022)
In 2022, Cannes Town Hall took over the Midem brand (Marché International du Disque et de l’Edition Musicale [International Record and Musical Publications Market], the organization of which is entrusted to the Palais des Festivals et des Congrès. A multidisciplinary team with complementary skills will boost the Palais des Festivals’ know-how. It comprises Hopscotch, an international global communication group, AllOver/Panda Events, the organizer of major cultural events and music festivals, and Pianity, the number one French platform dedicated to the purchase, sale and exchange of musical NFTS (Non-Fungible Tokens). The first edition of the new Midem will take place between 19 and 22 January 2023 at the Palais des Festivals et des Congrès de Cannes.
The major dates for the 2023 cultural calendar:
- Cultural Season - January to April / July-August / September to December
- Midem + Live - 19 to 22 January (new for 2023)
- Games Festival - 20 to 26 February
- Big Perf Festival - 30 June to 1 July
- Festival of Pyrotechnic Art - 14-21-29 July / 8-15-24 August
- Electronic Beaches - 4-5-6 August
- Lunatics’ Ball - 6-23-30 July / 13-20-27 August
- Cannes Côte d’Azur Dance Festival - 23 November to 10 December
A confirmed ambition for the future: Cannes, a responsible and sustainable destination
The Palais is committed to ISO 20121 certification and is placing sustainable development as a priority concern through the following projects:
- Reducing its environmental impacts: sustainably managing waste, reducing its energy consumption, metering and reducing greenhouse gas emissions, etc.
- Ensuring a good reception and working conditions: ensuring the health and safety of people, raising staff awareness of QSE-SD, etc.
- The company’s sustainability: modernizing the infrastructures, supporting associations and other local stakeholders in favour of the environment, launching and perpetuating new trade fairs, etc.
Leisure tourism is taking the initiative to develop collaborative and local experiences that involve the people of Cannes. After setting up the "Greeters" and the "Eatwith" concept, new proposals for artistic and creative activities with the locals will be put in place.
These actions will also be materialized in its future status as an entreprise à missions [business pursuing a set social and environmental purpose with specific sustainability goals], supported by its raison d’être: welcome the world sustainably.
“With 140 events hosted in 2022, the Palais des Festivals et des Congrès de Cannes continues in 2023 its development and its investments, of which over one million euro for its digitization. We are executing a policy to develop a tourism economy 12 months out of 12!
And because our history and the iconic status of the Palais des Festivals et des Congrès in the heart of Cannes requires us to be ever more exemplary, we have decided to confirm our commitment to the future by becoming a ‘société à mission’. In order to meet societal challenges, the 2023 plan is ambitious and based around our raison d’être: welcome the world sustainably.”
Jean-Michel Arnaud, Chair of the Palais des Festivals et des Congrès de Cannes