Midem becomes MIDEM+
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Midem, the music industry’s leading event, has become MIDƐM+: an augmented, experiential and collaborative festival that positions music at the heart of tomorrow's challenges. A true place for innovation and convergence where music communities, creative and Web3 industries can gather, this new model will be interspersed with concerts, showcases, talks, master classes, collaborative intelligence workshops and business networking sessions.
The Town Council of Cannes and its Palais des Festivals et des Congrès, the organisers of the Midem, are launching this new MIDƐM+ event which will be held from 19 to 21 January 2023.
Midem returns to Cannes
The music world has changed. From the first online formats to the resurrection of live music, Midem, the leading international platform for the music industry has been a key witness to all these changes.
The Cannes Town Council and the Palais des Festivals et des Congrès are relaunching this event, which has been held in Cannes since 1967, and will be drawing on the expertise of the HOPSCOTCH*, PANDA EVENTS* and PIANITY* groups to do so.
The new Midem will be designed by and for music professionals. It aims to represent the entire global music ecosystem: artists, producers, managers, publishers, artist- and label-service providers, impresarios and entrepreneurs but also brands, media, academics and engineers.
The MuSee+ (Music Seekers+) community will therefore be created, as the music industry’s first business club and think tank. Initially, it will bring together the sector’s main decision makers who, as MuSee+ founders and associates, will participate in defining the editorial line and DNA of MIDƐM+.
“The Cannes Town Council is relaunching Midem to support the music industry and reinforce the town’s economic dynamism and leading position in the creative and cultural industries. The global event, under its new name MIDƐM+, must not only represent the entire music industry but also promote the latest technological and artistic developments. It will be designed by and for the music industry, with a strong focus on artists and their audiences.”
David Lisnard, Mayor of Cannes
"All the businesses and sectors of the international ecosystem will meet in Cannes to reflect and respond to future challenges. MIDƐM+ will also give a voice to rare and inspiring people from every sector. MIDƐM+ aims to be an event to reflect, anticipate and support the future possibilities for music.”
Benoit Désveaux, Managing Director and Member of the HOPSCOTCH Executive Board
“In view of past and future technological transformations, our goal is to create a community that represents the music industry in order to jointly bring this major international event to life, imagine the future of music and help guide all artists and professionals towards new creative and business models. Web3 technologies offer unique opportunities for the music world. By setting up this new community responsible for creating the new event, Midem is sure to become an event for inspiration and innovation.”
Kevin Primicerio, CEO and co-founder of PIANITY
Along with Cannes Town Council and the Palais des Festivals, we wanted to return live performance to the centre stage for this new version of MIDƐM+, by organising many concerts, showcases, exhibitions, performances open to the general public, not just the industry. Such live performances will also be a vector for innovative technology (NFTs, Metaverse, AI, etc.), to strengthen the exclusive bond between artists and audiences. MIDƐM+ is truly committed to being the showcase for both the music of today and tomorrow.”
Benoit Geli, director/founder of PANDA EVENTS
The MuSee+ COMMUNITY already includes :
Musician Jean Michel Jarre and decision makers from Deezer, Universal Music France, Chocolate City, VRROOM, GIGZ, SACEM, ADAMI, SCPP…
MIDƐM+ will be organised around three pillars:
1. MIDƐM+ AGORA : A place for business, discussions and influence, MIDƐM+ is more than ever an international market for all music genres and uniting all stakeholders. It has been redesigned to be more spectacular and interactive, incorporating networking areas, round tables, keynote speeches, Agora will be at the heart of interaction between communities.
2. MIDƐM+ LIVE : Music is meant to be experienced libe at MIDƐM+, with concerts from emerging and established artists, open to the public as well as immersive and innovative artistic experiences, using Web3 to make waves both at the in-person event and online.
3. MIDƐM+ ACADEMY : MIDƐM+, a place for reflection and looking to the future, will also become a professional development event for both artists and businesses.
MIDƐM+23 will take place in Cannes from 19 to 21 January 2023. This first preliminary event will gather together the decision makers behind the music industry. After MIDƐM+23, several events for this community will be programmed during 2023 to build engagement in the musical ecosystem and prepare for MIDƐM+24.
*About HOPSCOTCH
Hopscotch is an international communication group established in France in 1968, led by its founders and managers, all guided by an
entrepreneurial vision and driven by complementary skills. The credo of HOPSCOTCH? ‘Global PR,’ which is based on a unique mix of
digital, events, influence, public relations and marketing services. Through its Paris hub, as well as in Lyon, Lille and internationally, the
company has more than 800 employees who are experts across all areas of communication: influence, events, activation, digitalisation,
internal communication, public affairs and marketing services, etc.
Hopscotch is convinced that the value of a company or organisation lies in the care given to its relational capital.
It manages its expertise via its own ‘Hopscotch’ brand (Event/ PR/Travel/Decision-makers/Congress/Luxury), and specialised agencies:
Alizeum, Heaven, Human to Human, Le Public Système Cinéma, Le Public Système PR, Sagarmatha, Sopexa, Sport&Co and Uniteam.
Hopscotch is one of the few communication consulting agencies to have developed an expertise in producing cultural events such as the
American Film Festival in Deauville, Reims Polar (detective film festival), the ‘festival du film fantastique’ (fantasy film festival) in
Gérardmer and events focussing on a specific communities such as the Cyber Week in Rennes, Mondial de l'Automobile,’ ‘Usine
Extraordinaire’ and events with societal issues such as the ‘Etoiles du Sport’ or ‘Solutions COP21.’
Today, Hopscotch has built an integrated international network, with 34 offices spread over 5 continents, enabling it to operate anywhere
in the world.
In 2021, the group, which is listed on Euronext Growth Paris (ISIN Code: ALHOP FR 00000 6527 8), generated a turnover of €153.7 million
and a gross margin of €66.9 million.
*About ALL OVER/PANDA EVENTS
All Over/Panda Events, a subsidiary and branch of the NSG Production, a holding company, is a production company that has been
specialising in organising large-scale events for the general public, with powerful, exclusive concepts that have high added value for more
than 7 years.
The events that All Over organises include: ‘Plages Electroniques’ (electronic beaches) in Cannes, which now attracts 55,000 visitors over three days on the beach and at the Palais des Festival. It has become an international reference for this type of premium event. The Festival also organises several original concepts such as ‘Les P’tites Plages’ and ‘Villa Plages.’ The Crossover Festival in Nice, which has been running for 15 years in the city centre, is now in the diaries of 10,000 people on the Côte d'Azur as the highlight event of the autumn.
Numerous spin-offs have also grown from this leading festival, such as the Crossover Summer which takes place throughout the summer season in the most stunning towns of the Côte d'Azur (museums, citadel, ramparts...), or for example the Crossover Live, Crossover Club, Crossover Radio evenings. All Over/Panda events is also behind ‘La Villa Jamel Comedy Club,’ which offers a new way of experiencing stand-up comedy, in a friendly, family picnic atmosphere, for 4 days for 3,000 lucky people in the scheduled historic gardens of the Villa Rothschild in Cannes. Other than these recurring events, the team defines its business as a toolbox of ideas to develop and improve the practices of companies in the events and entertainment sectors: solutions for reducing carbon footprints, building inclusion, training, awareness-raising, debates, supporting artists, etc. Allover/Panda Events is therefore positioned as a leading, benchmark company in the Côte d'Azur and the facilitator and creator of many collaborative initiatives.
*About PIANITY
Pianity is the leading French NFT music marketplace where artists and their communities come together to create, collect and exchange limited edition tracks. Pianity's pioneering approach, which includes free listening for all and giving musicians the ability to turn their songs into NFTs, offers artists a new source of income to increase their independence and connect more deeply with their fans.
Through its mobile application, Pianity enables artists and their fans to build musical communities where collectors meet in private clubs to share exclusive experiences and participate in the artist's success. Follow our news: Pianity.com and on: LinkedIn, Twitter and Instagram.
