MIDƐM+ is reborn in Cannes: under the patronage of Jean-Michel Jarre
Midem, the cult meeting of the music industry, is being reborn and becomes MIDƐM+: an augmented, experimental and collaborative festival that places music at the heart of the challenges of tomorrow. The first manifestation of the new Midem will take place between 19 and 21 January 2023 at the Palais des Festivals et des Congrès de Cannes. To mark the return of this famous event, which ended in 2019, Cannes Town Hall is relying on an exceptional patron, in tune with the ambitions of MIDƐM+: Jean-Michel Jarre, pioneer of electronic music in France and a global star. For this occasion, he is offering us three live concerts
from his new album OXYMORE, in multi-channel 360 (*) sound.
Buoyed by their experience in organising professional and general public events, Cannes Town Hall and its Palais des Festivals et des Congrès is relaunching the Midem to support the music industry and boost the town’s economic dynamism and its leading position in the creative and cultural industries.
An authentic place for innovation, meetings and gatherings, for every community in the music industry, MIDƐM+ will be punctuated by concerts, showcases, talks, masterclasses, collaborative intelligence workshops, and networking sessions around a professional market.
With regard to his remarkable, international artistic career, and his pioneering role in terms of technological developments in the music world, Cannes Town Hall is overjoyed to have Jean-Michel Jarre, the iconic electronic music producer, as the patron for MIDƐM+23.
“Through the strength of his creations and his ongoing search for innovation, Jean-Michel Jarre has been revolutionizing the music industry field for several decades. In tune with our strong desire to see Midem reborn and placed at the heart of technological developments, especially through the use of virtual and augmented reality, he has honoured us by becoming the patron and getting involved. The presence of Jean-Michel Jarre enriches the programme with quality and immersive auditory experiences and allows the event to regain its key position among music professionals.”
David Lisnard, Mayor of Cannes
“Thank you to David Lisnard, Mayor of Cannes, for conceiving MIDƐM+ and thus returning music to a place of honour by recreating this prestigious event in a 21st century version. I’m happy to be the patron of this new edition 3.0, focussed on the metaverse and new methods of sound production, and also to present OXYMORE as an overture, during three exclusive live concerts in immersive and multi-channel sound.”
Jean-Michel Jarre, artist and composer
Recently appointed as the head of its new “immersive creation” commission by the Centre national du cinéma et de l'image animée (CNC = National centre for cinema and animated imagery), Jean-Michel Jarre is an eternal avant-gardist whose talent, fame and exceptional creativity transcends musical styles, borders and generations. Today, he is recognized as one of the greatest ambassadors of the metaverse in France and abroad. He points out: “The immersive worlds and the metaverse are new territories that offer brand-new possibilities for sharing and receiving music. The ears open the eyes, more than ever.”
Consequently, for this first edition, over the course of the event the musician will offer:
- three live immersive concerts in the Ambassadors’’ Lounge, from his new album OXYMORE in multi-channel 3601 sound: 19 January at 21:00 and 20 January at 18:30 for the general public - 19 January at 18:30 for professionals;
- a pop-up stand for professionals (19 January from 14:00 to 19:00 and 20 January from 10:00 to 17:00) and the general public (19 January from 19:00 to 23:00, 20 January to 17:00 to 21:00 and 21 January from 17:00 to 21:00) opposite the Ambassadors Lounge, in order to have them enjoy an immersive experience thanks to the VR headsets made available. The opportunity to discover Welcome to the Other Side (virtual concert by Jean-Michel Jarre from Notre-Dame de Paris during New Year 2020) and also the OXYMORE concert in the Oxyville metaverse. Likewise, audio headsets will be offered to listen to OXYMORE in binaural² sound.
(1) Live sound broadcast in immersive and 360° audio thanks to multiple speakers surrounding the audience.
(2) Binaural sound is audio broadcast via an ordinary headset allowing for a particularly immersive experience.
Oxyville, a virtual town dedicated to live concerts
To accompany the release of his album OXYMORE, Jean-Michel Jarre in fact launched Oxyville, a virtual world that allows him to interpret his works on a digital stage: the metaverse. This immersive project was developed by the French Startup, VRROOM. The latter is also a member of the Musee+ community at MIDƐM+, the first business club and think tank in the music industry.
“Oxyville is a virtual musical town where I go to produce from time to time. In the future, I want to invite other artists to take part in this, to organize masterclasses and other events. I would like it to become a breeding ground for new musical experiences”, stated Jean-Michel Jarre, who is ceaselessly pushing back the limits of VR and the metaverse.
OXYMORE takes its inspiration from the French “musique concrète” movement, a musical composition genre that uses recorded sound as raw material. It is the first immersive music project of this scale. This album was designed and composed in multi-channel and binaural sound, and mixed in 360 audio in the Radio France Innovation studio.
Valérie Duthey for HOPSCOTCH, PIANITY and PANDA EVENTS : tel. 06.22.25.24.91 / firstname.lastname@example.org
Sylvie Desnouveaux for JEAN-MICHEL JARRE / VRROOM : tel. 06.09.17.14.22 / email@example.com
Natacha Pellegrini for Cannes Town Hall : tel.04 97 06 41 41/ firstname.lastname@example.org
Blandine Dugenetay for the Palais des Festivals et des Congrès de Cannes : tel. 04 92 99 84 45
Hopscotch is an international communications group established in France in 1968, directed by its founders and managers, all guided by an entrepreneurial vision supported by a complementarity of skills. HOPSCOTCH’s credo? “Global PR”, which is based on a brand-new mix of digital, events, influence, public relations and marketing services. Within its Parisian hub, in Lyon, Lille and internationally, the company brings together more than 800 employees who are experts in all communication trades: influence, events, activation, digitization, internal communications, public relations, marketing services, etc.
Believing that the value of a company or organization resides in the care provided to its relational capital, Hopscotch structures its skills around its own “Hopscotch” brand (Event/PR/Travel/Decision-makers/Conferences/Luxury), and specialized agencies: Alizeum, heaven, Human to Human, Le Public Système Cinéma, Le Public Système PR, Sagarmatha, Sopexa, Sport&Co and Uniteam. Hopscotch is one of the rare communications consultancies to have developed expertise in the production of cultural events such as the Deauville American Film Festival, “Reims Polar”, the Gérardmer Fantasy Film Festival and events bringing together a specific community such as Cyber Week in Rennes, the Motor Show, “L’Usine Extraordinaire” and even events with societal challenges such as the “Etoiles du Sport” or “Solutions COP21”.
Today, Hopscotch has an integrated international network with 34 offices spread over 5 continents, allowing an interventional capacity across the globe.
Floated on the Euronext Growth Paris (ISIN Code: ALHOP FR 00000 6527 8), in 2021 the group showed a turnover of EUR 153.7 million and a gross margin of EUR 66.9 million.
*About ALL OVER/PANDA EVENTS
All Over/Panda Events, a subsidiary and branch of the holding company NSG Production, is a production company that, for over 7 years, has specialized in organizing large-scale general-public events, with strong and exclusive concepts, as well as high added value.
Among these events, All Over organizes in particular: The Electronic Beaches in Cannes, which now welcome 55,000 people for 3 days on the beach and at the Palais des Festivals, and which has become an international reference for this type of premium event. The Festival is also available all year round in several original concepts, such as “Les P’tites Plages” [The Little Beaches] or even “Villa Plages” [Villa Beaches]. The Crossover Festival in Nice, which, for 15 years, has been shining bright in the town centre and which is now on the agenda for 10,000 Côte d’Azur residents as being the unmissable event of the early autumn. Numerous versions of this reference festival have also seen the light of day, such as the Crossover Summer, which takes place throughout the summer season in the prettiest towns on the Côte d’Azur (museums, citadel, ramparts, etc.), or as another example the Crossover Live, Crossover Club or Crossover Radio evenings. All Over/Panda events is also behind The Villa Jamel Comedy Club, which allows stand up to be experienced in a different way, over 4 days in a friendly, family picnic setting for 3,000 privileged attendees in the listed Villa Rothschild gardens in Cannes. Beyond these recurrent events, the team defines its activity as a suggestion box, developing and improving the trade practices linked to events and shows: solutions for reducing carbon impacts, inclusion, training, awareness raising, debates, supporting artists, etc. Allover/Panda Events is therefore positioning itself as a leading and reference operator in its Côte d’Azur region, a unifying force and the facilitator of multiple collaborations.
Pianity is the No. 1 French marketplace for NFT music, in which artists and their community meet to create, collect and exchange limited edition pieces. Pianity’s pioneering approach, which includes free listening for all and the option for musicians to transform their pieces into NFTs, offers artists a new source of income allowing them to be more independent and to connect more deeply with their fans.
Thanks to its mobile app, Pianity allows artists and their fans to create musical communities where collectors meet within private Clubs to share exclusive experiences and participate in the artist’s success.
*About JEAN-MICHEL JARRE
A futurist in his field, throughout his illustrious career, the composer, performer, producer and cultural ambassador ceaselessly pushes back the limits of the musical experience, both through the originality of his creations and through his innovative approach to visual set design. From his pioneering role in the field of electronic music, to the use of multi-channel audio technology or his recent immersive explorations in the fields of performances in virtual reality and the metaverse, technology is at the heart of everything he undertakes. As he likes to point out, “today” is the most exciting time to create, make music and share it via multiple media”.
Jean-Michel Jarre is also a United Nations UNESCO Goodwill Ambassador, in the fields of the environment and education, and a defender of copyright and intellectual property. Winner of the Stephen Hawking medal for scientific communication, he actively champions the idea of a French-style metaverse that can guarantee strategic Franco-European digital sovereignty.
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