Three experts behind the new Midem
First edition from 19 to 22 January 2023 at the Cannes Palais des Festivals et des Congrès
Last May, the Cannes City Hall took over the Midem brand (Marché International du Disque et de l’Edition Musicale, International Record and Musical Edition Market). While the music professionals’ legendary event ceased to exist in 2019, David Lisnard’s goal is to bring it back to life to reinforce the city’s economic drive and its leading position in the creative and cultural industries, by making the event part of the “Cannes On Air” programme. In order to turn the new Midem into the musical industry’s major global event, the Cannes municipality and Palais des Festivals et des Congrès have selected a multidisciplinary team with complementary talents. These include Hopscotch, international global communication group, All Over/Panda Events, organiser of wide-ranging cultural events and music festivals, and Pianity, the first French platform dedicated to the purchase, sale and exchange of music Non-Fungible Tokens (NFT). The first edition of the new Midem will take place from 19 to 22 January 2023.
Rebirth of an international event in Cannes
The Midem, which had been taking place in Cannes since 1967, is aimed at gathering professionals from the international music community (independent and major labels, publishers, distributors, services, artists, managers, institutions, professional organisations, as well as entrepreneurs and brands) in order to broaden their network, inspire and develop their expertise, influence and international business.
In order to preserve the event, which has major development potential, the Cannes City Hall, in May 2022, acquired full ownership of the Midem brand from RX France, its historical organiser.
Last September, the Cannes City Hall granted the rights to use the Midem brand to the Société d’Economie Mixte pour les Evènements Cannois (SEMEC)
which operates the Cannes Palais des Festivals et des Congrès, in order to continue organising the event.
To support the rebirth of the professional and mainstream event, the municipality and the Palais des Festivals et des Congrès, after a competitive process, selected three complementary talents:
- international communication group Hopscotch. In France, they are known for having organised, among other events, a number of international film festivals (Deauville, Gérardmer, Rheims), Solutions Cop21 and the new Paris Motor Show;
- event production agency All Over/Panda Events. They organise highly popular music festivals, including “Plages Electroniques” in Cannes and
“Dunes Electroniques” in Tunisia;
- Pianity, the first French platform dedicated to the purchase, sale and exchange of music Non-Fungible Tokens (NFT). The platform allows musical artists to turn their songs into limited editions and to sell them directly to their fans.
The team’s solid experience and established skills will make it possible to meet the ambitions and goals for the new Midem over the next three years:
- reflecting all music professionals, by making more room for live music alongside recorded music, the Midem’s historical pillar;
- putting artists back at the heart of the event with a greater number of concerts organised within and outside the Palais;
- promoting artistic and technological innovation by focusing on demonstrations and workshops;
- being a scene for reflection and anticipation of the market’s future evolution;
- giving a voice to rare, inspiring speakers, who may come from other fields than music;
- developing the Midem community all year round rather than purely during the event;
- encouraging the festive aspect of the event to enhance affiliated professionals’ experience and to get the general public involved;
- being exemplary in terms of sustainable development.
The first edition in 2023 will serve as a forerunner, before stepping up in 2024. The new Midem’s programme will be unveiled shortly.
The Midem comeback: part of the "Cannes On Air" strategy
In accordance with David Lisnard’s ambition, preserving and developing prestigious recurring events with international reach such as the Midem contributes to reinforcing Cannes’s leading position in the creative and cultural industries. This is part of the regional “Cannes On Air” strategy, whose goal is to turn the city into a major support at every step of a work’s creation, in addition to its broadcast, promotion and accolade.
Hopscotch is an international communication group which was founded in France in 1968 and is run by its founders and managers, all led by an entrepreneur vision supported by complementary skills. HOPSCOTCH’s credo? Global PR, revolving around an innovative mix of digital, events, influence, public relations and marketing services. Within its Parisian Hub, in Lille and abroad, the company totals more than 800 employees with expertise in all communication-related fields: influence, events, influencer activation, digitalisation, corporate communication, public affairs, marketing services...
With the strong conviction that a company or organisation’s value lies in the care given to its social capital,
Hopscotch organises its skills around its own brand “Hopscotch” (Events / PR / Travel / Decision-makers / Conventions / Luxury), as well as specialised agencies: Alizeum, heaven, Human to Human, Le Public Système Cinéma, Le Public Système PR, Sagarmatha, Sopexa, Sport&Co and Uniteam.
Hopscotch is one of the few communications consultancy agencies to have developed expertise in the production of cultural events such as the “Deauville American Film Festival”, “Rheims Polar”, the “Gérardmer Fantasy Film Festival”, as well as sectoral community events such as the “Cyber week” in Rennes, the “Paris Motor Show”, the “Usine Extraordinaire” and events with social challenges such as the “Etoiles du Sport” and “Solutions COP21”.
Today Hopscotch has an integrated international network of 34 offices over 5 continents, meaning it can operate anywhere in the world.
The group, which is listed on Euronext Growth Paris (ISIN code: ALHOP FR 00000 6527 8), reached a turnover of €153.7 million in 2021 and €66.9 million in gross margin.
About All Over/Panda Events
All Over/Panda Events, a subsidiary and branch of holding company NSG Production, is a production company specialising for over 7 years in the organisation of wide-ranging mainstream events with strong, exclusive concepts and high added value.
Among other events, All Over organises: “Les Plages Electroniques” in Cannes, which now attracts 55,000 people for 3 days on the beach and at the Palais des Festivals, and has become an international reference for this type of premium event. There are also a number of variations of the Festival all year round with original concepts such as “Les P’tites Plages” and “Villa Plages”. The “Crossover Festival” in Nice, which has been shining for 15 years in the heart of the city centre and is now firmly established as a must-see event every year in September for 10,000 inhabitants of the French Riviera. There are also a number of variations of the flagship festival such as “Crossover Summer”, which takes place during the entire summer season in the French Riviera’s most beautiful towns (museums, citadel, ramparts...), and the Crossover Live, Crossover Club and Crossover Radio events. All Over/Panda events is also behind the “Villa Jamel Comedy Club” which gives 3,000 lucky VIPs a chance to experience stand-up comedy in a new way for 4 days, in a friendly family picnic setting in the Villa Rothschild’s listed gardens in Cannes. In addition to these recurring events, the team defines its business as a suggestion box to develop and improve the practices of professions linked to the events and entertainment sector: carbon footprint reduction solutions, inclusion, training, awareness-raising, debates, artist support... Allover/Panda Events takes position as a leading reference operator on the French Riviera territory, uniting people and facilitating collaborations.
Pianity is the first French music NFT marketplace where artists and their communities get together to create, collect and exchange limited edition tracks.
Pianity’s pioneering approach, which includes free listening for all and the ability for musicians to convert their tracks into NFTs, offers artists a new source of income to become more independent and connect more with their fans. With its mobile application, Pianity makes it possible for artists and their fans to create music communities where collectors can meet in private Clubs to share exclusive experiences and contribute to the artist’s success.
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