Cannes, a destination open to cryptocurrencies

More than 50 retailers in Cannes already accept cryptocurrency payments

As part of a pioneering regional Web3 strategy, the City of Cannes and its Palais des Festivals et des Congrès are continuing their innovation drive: After becoming the first congress centre in France to accept cryptocurrency payments, Cannes is now becoming the leading French destination open to cryptocurrencies by mobilising its local economic fabric. At the time of Cannes Lions and à the approach of the « Ethereum Community Conference » (EthCC) which will take place à In Cannes from 30 June to 3 July, around fifty local businesses (including dance establishments, restaurants, hotels, boutiques and other establishments) are now accepting payments in cryptocurrency. This is a concrete initiative designed to modernise the customer experience, boost the destination’s economic appeal, increase retailers’ revenues and prepare for the major international events of the Web3 ecosystem.

Published on 16 June 2025
David LisnardDavid Lisnard
©David Lisnard

« Cannes has always been able to adapt to évolutions to remain a welcoming, innovative and forward-looking city. The aim here is not to promote or judge cryptocurrencies, but to enable local businesses to attract international customers who are familiar with their use. In some countries, these means of payment have already been widely adopted; we need to anticipate this so that Cannes does not deprive itself of an additional economic lever. Training, informing and supporting professionals in this transition means offering them new sales opportunities. As part of our Web3 strategy, and in the run-up to the EthCC – Europe’s largest event in the field – we have decided to provide training and support for professionals in this transition, offering them new sales opportunities;We are positioning Cannes as a pioneer in digital and connected hospitality.

David Lisnard, Mayor of Cannes
Portrait Jean Michel Arnaud Official PalaisPortrait Jean Michel Arnaud Official Palais
©Portrait Jean Michel Arnaud Official Palais

« As the first convention centre in France to accept cryptocurrency payments, we are continuing our commitment to innovation in the service of our raison d’être : Welcoming the World Sustainably. This initiative is in line with our desire to broaden our range of services to meet the expectations of visitors, delegates and professionals from fast-changing cosystys. Offering this new payment solution will make it easier to welcome international customers, while supporting Cannes’ professionals in adopting new digital practices.

Jean-Michel Arnaud, President of the Palais des Festivals et des Congrès de Cannes

A kit to identify shops that accept cryptocurrency payments

To raise the profile of the establishments involved, they were given a ‘Cannes Crypto Friendly’ communication kit: official logo, window sticker, elements for social networks, etc. All of these materials are designed to make acceptance of cryptocurrencies visible and to facilitate the customer experience.

A dedicated page and enhanced visibility

An interactive map and list of participating businesses are available on the Tourist Office website: https://www.cannes-france.com/sejourner/cannes-crypto-friendly/ This page is shared with all the organisers of events of interest, including the EthCC, to inform the 10,000 professionals expected to attend Cannes at the end of June 2025.  

Raising awareness and providing support: heading for EthCC 2025!

In the run-up to this major event, Cannes Town Hall and the Palais des Festivals et des Congrès have set up a support programme for local professionals, with two Digital Camp – « Décryptons la cryptomonnaie » – workshops organised on 4 February and 3 April 2025. These sessions provided an opportunity to present the strategic, tax and legal issues relating to these new payment methods, to propose practical solutions and to share feedback.

 

 

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