A wave of blue lights up several strategic hubs in Europe: Paris Metro, Geneva,Frankfurt and Nice airports, London’s Eurostar St Pancras international station, etc.
Key figures
📅 Broadcast from November 2025 to February 2026
📌 374 panels
👁️ More than 5 million people reached
For the first time, Cannes is investing in Booking.com, the world’s leading online booking platform.
Why Booking?
More than 30 million monthly visitors on the German and French markets
Two priority markets for the destination
campaign
Significant visibility at the heart of the booking process, to promote economic spin-offs in Cannes. The campaign was launched with the participation of the Syndicat des Hôteliers de Cannes.
Saturday 14 February is a great opportunity to promote Cannes as the ideal destination for a getaway for two.
What’s in place?
🎯 Objective: stimulate short breaks, generate economic spin-offs and reinforce the romantic image of the destination.
At the same time, a targeted press relations campaign is being rolled out to raise Cannes in Winter’s profile in the French and international media:
◽”Cannes in Winter” press kit distributed to national and international media.
◽Press operationsin Italy:
◽Cultural highlights and events:
◽International press trips:
◽Professional press meetings:
🎯 Objective: position Cannes as an attractive off-season destination, and raise its profile with key media and influencers.
