Cannes takes shape with The Line

With its City collection, The Line invents a new way of talking about cities. While details and relationships of scale are always rigorously faithful, these silhouettes offer us a new perspective, an editorial point of view made up of choices, interpretations, accidents and happy movements. The Line team photographs the city skyline in search of viewpoints that are as aesthetic as they are authentic. Then it’s up to you to project your own adventures!

In collaboration with the Palais des Festivals et des Congrès de Cannes, The Line created the Cannes line. Together, they decided to represent the Cannes skyline from the Mediterranean Sea. It features the Bocca, the Suquet, the harbor, Cannes’ famous palace, the Carlton, and the brand-new Palm Beach on the Croisette tip.

From steel production and nail manufacturing to laser cutting, painting and gold-plating, everything about The Line is made locally, and has been since day one. An obvious choice for this brand founded by a craftsman committed to “made in France”, for whom quality rhymes with durability and responsibility. The cardboard boxes in which The Line products are presented are also assembled and screen-printed by hand in France. The cardboard used is made from recycled materials. Dressed in a unique ink color, but without any glue or adhesive, it is then very easy to recycle.

Responsible production is also reflected in The Line’s choice of manufacturers and partners. These include an Etablissement et service d’aide par le travail (E.S.A.T.) run by the Fondation Léopold Bellan, a social integration enterprise (SISTRA) in Strasbourg whose mission is to get women back to work, and a cooperative factory (S.C.O.P.) in Châlons-en-Champagne, of which The Line was one of the first customers after it closed and was bought out by a group of laid-off employees.

This commitment is also reflected in the brand’s price positioning, making these high-quality design objects accessible to all.