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Launch of a unique partnership between Cannes Tourist Office, France DMC Alliance and the Ty-Win digital platform

National premiere

The Cannes Tourist Office, France DMC Alliance and the Ty-Win digital platform have entered into an unprecedented partnership, with the aim of boosting the destination’s tourist appeal through a new range of packaged stays. The initiative also aims to encourage and facilitate local consumption and generate economic spin-offs from events organized or hosted in Cannes. As of today, the first 15 exclusive packages, developed by France DMC Alliance member receptives with hoteliers and activity providers, are available on the official Cannes tourism website cannes-france.com, in the“stay” section. New offers will be available all year round for visitors, especially those wishing to discover Cannes out of season through major events such as the Nice-Cannes Marathon and CANNESERIES.

Published on 7 March 2025
Portrait Jean Michel Arnaud Official PalaisPortrait Jean Michel Arnaud Official Palais
©Portrait Jean Michel Arnaud Official Palais

A veritable nugget of business and leisure tourism all year round, Cannes is delighted with this partnership, which strengthens the destination’s appeal and aligns with our raison d’être: Sustainably Welcoming the World.

Jean-Michel Arnaud, President of the Palais des Festivals et des Congrès de Cannes

Laure Toma AuneauLaure Toma Auneau
©Laure Toma Auneau

With this collaboration, we are taking a new step in the promotion of leisure tourism in Cannes. This platform will not only boost the marketing of stays, but also offer visitors an enriched and simplified experience.

Laure Toma Auneau, Director of Tourism and Leisure Cannes

Partricia LinotPartricia Linot
©Partricia Linot

This unprecedented partnership represents a fantastic opportunity for our incoming agencies to promote Cannes as a flagship destination for French tourism. By working closely with local players, we are reinforcing our commitment to promoting differentiated, experiential packages for French and international customers. These offers are a real economic lever, with direct spin-offs for the entire Cannes ecosystem.

Patricia Linot, President of France DMC Alliance

Jean Vincent PetitJean Vincent Petit
©Jean Vincent Petit

Ty-Win is designed to simplify and accelerate the marketing of local tourism offers. Thanks to our platform, Cannes will benefit from direct contact with a large network of distributors, reinforcing its attractiveness on the national and international markets.

Jean-Vincent Petit, Co-founder of Ty-Win

A first in France

This partnership contributes to the development of tourism in Cannes through two fundamental pillars:

  • A national first: Cannes Tourist Office joins forces with France DMC Alliance, the leading network of French incoming agencies, and the Ty-Win platform, specialized in connecting tourism professionals and distributors.
  • The official launch of OT Cannes’ B2B digital platform, designed to boost the region’s visibility among French and international distributors.

France DMC Alliance: a network of experts at the service of French tourism

The France DMC Alliance association, created in 2018, brings together 50 French incoming agencies specialized in designing tailor-made experiences for FIT, group, leisure, MICE and student clienteles. Its aim: to boost the visibility and support the commercial activity of its members, while guaranteeing high-end services based on local expertise. With this in mind, France DMC Alliance is organizing its annual convention at the Gray d’Albion in Cannes on March 7, 2025. This event is an opportunity to strengthen ties between incoming agencies, local players and tourism institutions.

Ty-Win: a high-performance digital solution for tourism professionals

Ty-Win is a technological platform facilitating the connection between tourism professionals and international distributors. By integrating Ty-Win into its website, the Office de Tourisme de Cannes is providing a modern tool for:

  • Centralize and promote packaged offers from Cannes-based professionals,
  • Optimize sales through intuitive online booking,
  • Enhance the visibility of local players,
  • Streamline the purchasing process and simplify the marketing of holiday offers.

This innovative partnership marks a new stage in Cannes’ tourism development strategy. By facilitating access to attractive package deals and optimizing collaboration between local players, it contributes to strengthening the destination’s appeal while stimulating its local economy.

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