With over three million visitors every year, Cannes is one of the world’s leading tourist destinations. It also ranks first outside Paris in terms of business tourism. Aware of the considerable economic spin-offs for the town, David Lisnard has undertaken, as part of his mandate project, the creation of a charter for tourism operators to better welcome and retain customers. Following extensive consultations with local socio-professionals, Cannes Town Hall and the Palais des Festivals et des Congrès have introduced a practical, modern system that is suitable for all: the “Bienvenue à Cannes” charter. This charter, intended for all socio-professionals taking part in the initiative, is based on a set of general principles designed to guarantee residents and visitors a high level of service quality and thus enhance their satisfaction. It also includes specific commitments relating to each trade: hotels, restaurants, bathing establishments, shopkeepers, cabs and furnished-lettings. The DNA of the charter rests on five fundamental pillars: – professionalism: quality of service; – trust: transparency and predictability of prices (the professional must not charge abusive or misleading prices); – respect: by complying with current regulations; – sustainability: a commitment to a sustainable and more inclusive territory; – high standards: traceability. In addition, this tool enables member establishments to collect their customers’ opinions via an online questionnaire accessible via a QR code. The information will be transmitted directly to the professionals, the tourist office and the professional associations, when they are affiliated, via an online platform. Thanks to feedback, signatories will be able to assess the impact of implementing the objectives set out in the charter, and adopt a continuous improvement approach.