The Bienvenue à Cannes charter campaigns at Nice Côte d’Azur airport and in the streets of Cannes

The device

Nice Côte d’Azur airport: 17 screens at arrivals, disembarkation, baggage or public areas (Terminal 1 and Terminal 2)
City of Cannes: 34 screens from June 17 to 30
Social networks: publication of mini video interviews on @CannesFrance social networks.

The creative approach

In keeping with the positioning of the Cannes brand, which is to promote the expression of talent in the Cannes area, the creative choice for this campaign concept seemed obvious: highlight the teams who are signatories to the charter, and who work in the field on a daily basis: restaurants, hotels, cabs, seaside resorts, shopkeepers, furnished accommodation providers…

If you’ve signed the charter, let us know by downloading the communication kit.

If you’d like to make your own commitment, find out all about the charter!

For further information: [email protected]