The Bienvenue à Cannes charter campaigns at Nice Côte d'Azur airport and in the streets of Cannes


Launched last March, the Bienvenue à Cannes charter already brings together more than a hundred professionals committed to respecting a set of virtuous and sustainable actions in favor of service quality and an excellent welcome. To promote this commitment among our visitors, the Mairie de Cannes and the Palais des Festivals have launched an initial poster campaign during Cannes Lions, the busiest period in Cannes.

Published on 21 June 2024

The device

  • Nice Côte d’Azur airport: 17 screens at arrivals, disembarkation, baggage or public areas (Terminal 1 and Terminal 2)
  • City of Cannes: 34 screens from June 17 to 30
  • Social networks: publication of mini video interviews on @CannesFrance social networks.

The creative approach

In keeping with the positioning of the Cannes brand, which is to promote the expression of talent in the Cannes area, the creative choice for this campaign concept seemed obvious: highlight the teams who are signatories to the charter, and who work in the field on a daily basis: restaurants, hotels, cabs, seaside resorts, shopkeepers, furnished accommodation providers…


If you’ve signed the charter, let us know by downloading the communication kit.

If you’d like to make your own commitment, find out all about the charter!

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