Caroline Couret Director, Tourism Creative Network“Cannes’ creative fabric is second to none, but even more innovative is the approach taken by representatives of the City, SEMEC and local residents to convert the destination’s cultural and human assets into a differentiating element aimed at seducing new generations of travelers in search of meaning.”
“The teams at the Cannes Convention & Visitors Bureau and the Office de Tourisme de Cannes have been working for many years to set up creative experiences in Cannes, notably with the network of Greeters (*), culinary experiences in local homes on Eatwith or the setting up of new Cannes activities on Wecandoo. I’m very proud today that this label will enable a greater number of visitors to discover another facet of Cannes. It also fully echoes le Palais’ mission to welcome the world in a sustainable way.”
Jean-Michel Arnaud, President of le Palais des Festivals et des Congrès de Cannes
“After being voted the world’s best destination for Festivals and Events at the World Travel Awards 2022, Cannes continues to innovate and becomes the instigator of a new form of tourism by becoming a Creative Friendly destination. This label will meet the growing demand from travelers looking for authenticity. It will also highlight French know-how, and more specifically Côte d’Azur know-how and the creativity of local players. Associating local players and talents is essential for the sustainable development of the tourism economy.”
David Lisnard, Mayor of Cannes
(*) Greeters are volunteer ambassadors for the city, residents who wish to share their favorite places, a passion, a sporting activity and human experiences. In Cannes, this ambassador scheme was launched in 2016. More info on https://www.cannesgreeters.fr/
Creative tourism is a new form of tourism aimed at travelers eager to discover a destination and its culture by taking part in artistic and creative activities with locals. It has many virtues, such as:
Cannes joins 27 other Creative Friendly destinations in 18 countries around the world.
Many creative activities are on offer in Cannes for visitors looking for creative activities, such as:
Jason Decaires Taylor Ecomusee Sous Marin Sculptures
Resine Esterel UpcyclingCannes’ rich cultural heritage – both tangible and intangible – and its creative industries are all assets that meet the requirements of a certified Creative Friendly destination, a label awarded by the Creative Tourism Network®. This certification will enable the realization of numerous synergies both with the network’s member destinations and with players in this international market, as well as with organizations such as the World Tourism Organization and UNESCO. It will also enable certified destinations to gain strong international exposure in the creative tourism market (B2B and B2C), and benefit from strategic partnerships with tour operators, organizations and companies.
Cannes GreetersAbout the Creative Tourism Network®
The Creative Tourism Network® is the international body responsible for the development of creative tourism worldwide. The CTN was created in 2010 as a non-profit organization with the support of the EU, in order to structure this booming sector. The CTN regularly collaborates with the UNWTO, UNESCO, and Ministries around the world.
