Cannes’ new visual identity wins 2 awards

at TOP/COM d'Or

As part of the TOP/COM GRANDS PRIX Corporate Business 2023 whose ceremony took place today, Wednesday April 12, 2023 in Paris, Cannes Town Hall and SEMEC have won two TOP / COM d’Or awards in the “Global Design” category and the “Jury’s Special Prize” with the BontéDivine agency!

These awards recognize the best initiatives in the fields of corporate communications. This year, it was Cannes’ new visual identity that was chosen by a jury of experts and industry professionals. This is a real accolade for the teams at Cannes Town Hall and le Palais des Festivals et des Congrès, who worked for several months with agencies Bastille and BontéDivine! on the Cannes logo and all its variations.

Published on 12 April 2023

What they say

David Lisnard and Delphine Fauchère

“The strength of Cannes’ identity lies in its age-old dual specificity: deep, cultivated, perpetuated Provençal roots, and a broad, internationally recognized and acclaimed openness to the world. Cannes is both a city where life is good, and where you can blossom in an exceptional environment, through culture or sport, and a renowned venue for vacations, festivals, congresses and other international gatherings; a city that combines a unique living environment and intense attractiveness, two founding pillars that we strive to protect, improve and enhance on a daily basis with a constant concern for the general interest; a city that has become a brand in its own right, in the eyes of its inhabitants as well as those of the entire planet.

Because Cannes has evolved, and continues to evolve, without ever denying its heritage and traditions, it needed a new logo that would reflect this evolution, guaranteeing its history as well as its ambitions and future. We wanted it to be modern and elegant. Today, it functions in its generic Ville de Cannes institutional version, but also through its variations: le Palais des Festivals et des Congrès, the ports of Cannes, the museums and the mascot Léro.

We are therefore very proud today to receive these prestigious awards.”

David Lisnard, Mayor of Cannes

“Receiving these TOP / COM Gold awards is an immense source of pride for BontéDivine! as it rewards several years of excellent collaboration with the City of Cannes and le Palais des Festivals. Convinced that brands are alive and kicking and can have a tremendous impact on our society, we wanted to reveal the boldness that characterizes the city of Cannes and enable it to fully embody its ambitions. It was with this in mind that we worked on this new brand identity, which is at once statutory, elegant and simple, and which extends to a whole ecosystem of brands and even a mascot.

I would like to thank my team for their unfailing commitment to this beautiful rebranding of which we are all so proud, as well as the Cannes teams for their confidence. We are in the process of writing a beautiful story which, I’m sure, has only just begun.”

Delphine Fauchère, President of branding agency BontéDivine!

TOPCOM Brand Design Award
TOPCOM Brand Design Award
Prix TOPCOM du design de marque

A new identity for the Cannes brand

In 2021, the teams at Cannes Town Hall and le Palais des Festivals et des Congrès embarked on a global reflection on the definition of a marketing strategy for Cannes, calling on two agencies: the Bastille agency for strategy and positioning, and the BontéDivine! agency for design. For the design.

After several months of work, Cannes now has a new visual identity and a unique, assertive positioning: Cannes, where talent is expressed.

A new design that fits perfectly with all the area’s daughter brands: Palais des Festivals et des Congrès, museums, ports, etc.

The consistency and quality of all its logos thus make this brand design particularly successful and powerful.

A strong identity that has been rolled out across all the municipality’s communication media, from corporate brochures to signage to the website and social networks. To take things even further, the collaboration continued with the creation of Cannes’ official mascot: Léro (*). A crucial strategic and relational tool, which enhances the city’s mythical history and helps create a bond between Cannes, its residents and visitors.

More info on the Léro mascot

About BontéDivine!

BontéDivine! is a human-scale branding and communications agency founded in 2012. Convinced that brands can have an incredible impact on our society, we support companies in creating unique, strong, coherent and lively brands, capable of creating preference.

Our credo, to combine strategy and creation to reveal the audacity of brands and make them shine, by making every point of contact a true brand experience. Our expertise is based on a keen understanding of the current expectations, trends and social mutations that will shape tomorrow’s world, and our ability to support our customers over the long term: brand strategy, identity creation, deployment, implementation of a communications plan and its activation.

About Bastille

Bastille is the agency dedicated to territories and public players. A leading agency in territorial marketing, it is behind numerous strategies, brands and image campaigns for territories: HelloLille, Côte d’Azur France, Strasbourg Europtimist, OnlyLyon…
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