“The strength of Cannes’ identity lies in its age-old dual specificity: deep, cultivated, perpetuated Provençal roots, and a broad, internationally recognized and acclaimed openness to the world. Cannes is both a city where life is good, and where you can blossom in an exceptional environment, through culture or sport, and a renowned venue for vacations, festivals, congresses and other international gatherings; a city that combines a unique living environment and intense attractiveness, two founding pillars that we strive to protect, improve and enhance on a daily basis with a constant concern for the general interest; a city that has become a brand in its own right, in the eyes of its inhabitants as well as those of the entire planet.
Because Cannes has evolved, and continues to evolve, without ever denying its heritage and traditions, it needed a new logo that would reflect this evolution, guaranteeing its history as well as its ambitions and future. We wanted it to be modern and elegant. Today, it functions in its generic Ville de Cannes institutional version, but also through its variations: le Palais des Festivals et des Congrès, the ports of Cannes, the museums and the mascot Léro.
We are therefore very proud today to receive these prestigious awards.”
David Lisnard, Mayor of Cannes
“Receiving these TOP / COM Gold awards is an immense source of pride for BontéDivine! as it rewards several years of excellent collaboration with the City of Cannes and le Palais des Festivals. Convinced that brands are alive and kicking and can have a tremendous impact on our society, we wanted to reveal the boldness that characterizes the city of Cannes and enable it to fully embody its ambitions. It was with this in mind that we worked on this new brand identity, which is at once statutory, elegant and simple, and which extends to a whole ecosystem of brands and even a mascot.
I would like to thank my team for their unfailing commitment to this beautiful rebranding of which we are all so proud, as well as the Cannes teams for their confidence. We are in the process of writing a beautiful story which, I’m sure, has only just begun.”
Delphine Fauchère, President of branding agency BontéDivine!